The CVM® certification is a two-day formal certification program on the customer value modeling methodology using the Economic Value Estimation® process. During this program, participants will learn:
The training will combine the latest theoretical science on value-based strategies, value-based pricing, and customer value modeling including two or more practical value modeling exercises. Participants across various functions work in group on real life products or services to build a proprietary value models.
Because what is not measured cannot be captured. Customer value modeling is an important step in the value management process which includes value creation, value measurement, and value capture. The CVM® certification program reviews the entire value management process and focuses on the measurement of differential customer value. Here is why mastering customer value modeling is critical:
A unique and formal designation
STrong team alignment on critical strategic and value concepts
Increase in adoption and proficiency of value-based pricing
Copy of an eBook on customer value modeling
License to a proprietary suite of Excel value tools
The CVM® is a formal certification program for:
This two-day certification program includes in-class training as well as several practical exercises including group customer value modeling exercises. To obtain the CVM® certification, participants have to successfully build two customer value models (one generic model and one real product or service value model) during the session. Finally, participants have to take a multi-choice test at the end of the session and obtain a minimum 75% score to pass and achieve CVM® certification.
CVM® certification sessions are available for corporations that are interested in certifying marketers, pricers, sellers, and innovators in the science of customer value modeling. Minimum workshop size is 20 participants at a single location for optimal multi-functional group interaction. Upfront preparation is required prior to event.
The CVM® certification program is endorsed and approved by LeveragePoint Innovation.